Client

Kickr

Date

28 June 2023

Project Info

Kickr is a newly launched online social casino, featuring fun arcade and social games for enthusiasts who want to try their luck. The Kickr brand wanted to come across as a strong and trustworthy company.

The initial brief was to design a strong, reliable and bold workdmark based on the Kickr name.
I sketched various ideas, among which I explored some mascot ideas as suggested by the client in the initial brief.

sketches logo design wordmark online casino dice play luck negative space mihai dolganiuc design

This option made it to the final selection, in terms of logo concepts we would proceed with.

sketches logo design wordmark online casino dice play luck negative space mihai dolganiuc design

After locking in the chosen concept, we started building and adjusting the wordmark.

explorations logo design wordmark online casino dice play luck negative space mihai dolganiuc design

Final Design for the Wordmark, after a few rounds of tweaking.

final black white logo design wordmark online casino dice play luck negative space mihai dolganiuc design

Color Testing and Explorations on a Dark Background, given the UI of the website.

color explorations logo design wordmark online casino dice play luck negative space mihai dolganiuc design

The Final Wordmark in the chosen color

Color Variations for the Wordmark

final color variations design wordmark online casino dice play luck negative space mihai dolganiuc design

The Kickr Wordmark can also be reduced to a standalone symbol, for use as an avatar.

final symbol color variations design wordmark online casino dice play luck negative space mihai dolganiuc design

Here are also some Brand Applications

brand applications design merch cap apparel wordmark online casino dice play luck negative space mihai dolganiuc design
brand applications design cup wordmark online casino dice play luck negative space mihai dolganiuc design
brand applications design billboard wordmark online casino dice play luck negative space mihai dolganiuc design
brand applications design notebook wordmark online casino dice play luck negative space mihai dolganiuc design
brand applications design billboard wordmark online casino dice play luck negative space mihai dolganiuc design
brand applications design wall signage wordmark online casino dice play luck negative space mihai dolganiuc design

Everything was carefully placed, designed into a Brand Guidelines Document, manually crafted with love.
Below you can see a few selected pages from the Brand Guide.

brand guidelines design wordmark online casino dice play luck negative space mihai dolganiuc design
brand guidelines design wordmark online casino dice play luck negative space mihai dolganiuc design
brand guidelines design wordmark online casino dice play luck negative space mihai dolganiuc design
brand guidelines design wordmark online casino dice play luck negative space mihai dolganiuc design
brand guidelines design wordmark online casino dice play luck negative space mihai dolganiuc design
brand guidelines design wordmark online casino dice play luck negative space mihai dolganiuc design
3D symbol wordmark online casino dice play luck negative space mihai dolganiuc design

Here’s what the client had to say about our collaboration.

testimonial review kickr online casino dice play luck negative space mihai dolganiuc design